Multimedia Design Course

ADVANCED DIPLOMA IN MULTIMEDIA DESIGN

  • Awarded by Raffles College of Higher Education,Singapore

Intakes: January, April, July, October
Duration: 2 years, Full Time

Course Overview

The purpose of this program is to equip students with the fundamental broad-based skills in graphic design, after which students learn to transform 2D graphics into 3D via creating interfaces and integrating programming abilities. Students are also presented with the opportunity to research multimedia design trends and issues within society to produce an integrated suite of design solutions.

Why Study Multimedia Design with Raffles and How Do I get Started?

You’ll experience multimedia training that is not only in sync with latest advances and trends within a global framework, our intense curriculum will also prepare you to face the demand of this fast-evolving multimedia industry.

Year 1

Digital Illustration
This course will introduce the techniques for creating digital illustrations through the application of two dimensional vector images. Using Adobe Illustrator as a design tool, students will improve their illustration technique and produce complex digital images, exploring technical and aesthetical aspects of the vector-based illustration processes most commonly used in the visual communication industry.

Typography
This course will provide designers with the theoretical knowledge, history and practical experience through a process of discovery and experimentation in the fundamental aspects of typography. This course will provide participants with knowledge and skills through practical exercises, lectures demonstrations and examples to enable them explain and use the fundamental concepts and principles in the use of typefaces and typographic design. Students will have to successfully complete practical exercises and commence and complete an integrated project.

Image Processing
This module will introduce the techniques of image editing and photo-retouching. Using Adobe Photoshop as a design tool, students will improve their photographic technique and produce complex digital images, exploring technical and aesthetic aspects of the image manipulation processes most commonly used in the visual communication industry.

Colours for Designers
This course provides an understanding and importance use of color for design. It covers topics on color theory, research and effective combinations that are essential to apply color for effective visual communication. Students will explore the principles, attributes, dimensions, harmonies and phenomena of color. Emphasis is placed on the development of the students personal color sense and expanding their knowledge of the expression, perception, and interaction of color. By understanding the language and meaning of color from a social, cultural and psychological context, students can thus manipulate colors in their design to suit the product and target audience. Digital colors will be introduced at a later part of the course which allow students to explore the basic principles and techniques for generating colors on the computer. students will learn effective methods of attaining color harmony on the computer. They will also be given a general overview of the basic aspects of image capture, screen color display, digital color spaces and print reproduction using the computer.

Design Principles
This course gives the student an insight to the principles & elements of design, their use and applications in the goal of solving various design problems. Students gain a familiarization with the conceptual, visual, relational and practical elements of design. The students will study different graphic elements – lines, form, texture, etc. They learn to see, feel and interpret, thus developing necessary skills in the field of Visual Communication. Students will become familiar with the visual language that underlines design, as they explore them through visual exercises. Through a series of such projects, each student will produce work demonstrating a progression of thought and understanding of different design principles.

Design Culture
This course aims to provide students with an understanding of the influences of culture and technology in the development of modern design. Throughout the course we will examine the intersections and reciprocal influences affecting art, architecture, visual cultures and design. Topics considered will include industrialization and modernism, semiotics of design, and post-modernism and contemporary design culture.

Creativity & Problem Solving
This module will show the student different creativity techniques and their use and applications in solving various design problems. Students will gain a familiarization with “concept”, “creative process”, “time management”, “observation & analysis”, group & individual “research” and the importance of a problem “statement”. The students will experience various creative techniques in use Classic Brainstorming, Mind Mapping, etc. They will become familiar with the creative process as they explore practical design problems, thus developing necessary basic creativity for visual communication. Through a series of projects, each student will produce work demonstrating a progression of thought and creative direction in line with authentic briefs.

User Interaction Design
This course will provide designers with theoretical knowledge and practical experience in the fundamental aspects of interaction design. It focuses on the process of designing the user experience by examining works of interface design from the perspective of psychology, graphic design, and human-computer interaction conceptual frameworks.

Life Drawing
This module seeks to develop a keen sense of observation and to develop the ability to execute visual forms quickly. It also emphasizes on two major factors, the first one is drawing learning skills and the second is developing creativity, the students also will be introduced to the fundamental concept of two and three dimensional graphic representation.

Digital Photography
Photography is an important visual element in communication to create an appropriate relationship between written content and information hierarchy. The module is designed for both Graphic Designers and Multimedia Designers. The module is dedicated to understanding photography as a medium of expression and communication. Students will be challenged to find their own interpretation and approach to visualize themes with images.

Screenplay & Storyboarding
This course will challenge students to use only a pencil, markers and a sketchbook to illustrate imaginative narrative stories. The emphasis will focus on the development of taking a narrative concept and composing it into a short form screenplay. Once the concept is transposed into words it will then be depicted with hand drawn images in a sequential frame storyboard. Industry screenplay and storyboarding examples will be shown throughout the course to educate students by observing professional examples. Most importantly, the student will learn to develop a structured story line: Creating an idea, communicating the idea efficiently with written language, developing and
visualizing the story with storyboards.

Animation Principles
Introduce the students to the development process of animation production, the terminology of animation and techniques used in the current industry. Starting with classical animation principles, using keyframes and in-betweens to draw an animation, the students will see how this is still applicable to animations in modern animation software. Students will have to demonstrate the ability to use different animation techniques to produce a short animation, using editing software.

Web Development I
The Students will be provided with the necessary knowledge and skills through practical exercises, lectures, demonstrations and examples to enable them to create unique web solutions by analyzing different project requirements and needs. Students will also gain practical skills to enable them to create web pages by designing and programming, learning HTML markup language and graphical web building tools. Students will have to successfully complete practical exercises and commence an integrated practical project.

3D Techniques
This module will give the students a foundation in the field of 3D modelling, material creation, lighting, camera control, animation and rendering techniques in the required software (ie. MAYA). Students will learn the modelling and animation workflow used in 3D productions and use it in their class projects. The Student will apply the
learned animation principles to create an effective and compelling 3D project.

Identity Systems
Introduce student to the understanding of identity system from its origins to its development as a modern marketing communications tool. Focus on introducing students to strategic design by means of research and development which will culminate specifically in the form of a final project.

Video & Audio Techniques
This course focuses in the technical aspects of video creation, processing and display. Students will start by understanding how the human detects motion and light, then relate this to the technical concepts of frames and movies.Students will then start experimenting with cameras and light to learn the critical effect of video production. They will learn to understand and use all the different capture and compression techniques used to deliver video across different systems.

Students will also gain a basic understanding of digital sound production for video as well as audio composition, synchronization and recording. This course will eventually request the students to produce a short film in DVD-Rom with DVD interface layout and transition design, multiple subtitling, multi-cam shooting and editing for documenting their film.
Interactive Media Design
To provide participants with the knowledge and skills through practical exercises, lectures, demonstrations and examples to enable them to create both, web-based, and CD-Rom-based multimedia programs. Participants will gain an understanding of, and practical experience of working with Interactive Authoring Software. Participants will also study the principles of Interactive Design and software related programming techniques. Participants will have to successfully complete practical exercises and final projects in order to complete the module.

Academic Research and Communication Skills
This unit covers key aspects of research and communication studies in academic contexts relevant to students of design and marketing. Students engage in collaborative learning activities throughout the term in order to develop their teamwork skills. Students learn to locate, understand and critically evaluate information from books, journals, the Internet and primary sources in order to do effective research. Using these sources of information, students then produce an extended piece of analytical
writing and give oral presentations to their peers. Skills in doing primary research (i.e. conducting focus groups and surveys), accessing and evaluating information, paraphrasing, using established referencing systems, applying the principles of effective communication and the professional presentation of documents are all covered during the module.

Year 2

Web Development II
This module is the second half of a course to the mastery in Web development on the required database system. It will provide readers with the knowledge and skills through lectures, examples and practical exercises to develop automated or dynamic modules for web systems. Students will be expected to demonstrate the ability to
understand how supporting systems and dynamic content make up the bulk of modern dynamic web systems. Students will also be required to develop complex dynamic functions for websites using advanced knowledge in the required scripting language.

Experimental Video
The student will develop creative concepts, redefining the boundaries of visual effects video and sound editing. Students will be encouraged to develop innovative concepts using video as a means of expression.

Advance Interactive Media Design
Students will explore more complex conceptual and technical process of creating both web-based and CD-Rom-based interactive Multimedia programs, working with several Multimedia Authoring Software. Students will apply principles of Interaction Design into more challenging interactive media design projects, reinforcing and expanding the skills acquired in the Interactive Media Design course.

Internship
This module exposes students to the professional environment through outside job opportunities in a Multimedia Studios, and other approved organizations. Students will be working under the guidance of art directors, animators, texture and image artists, senior graphic designers or marketing communication managers and performing creative work that is educational and meaningful for their short-term academic goals as well as their long-range career preparation. Students will have to successfully complete a minimum of 40 work days and create an internship report in order to complete the module.

Major Project
The course explores the pre-production and production process needed to complete a high-end multiple media project. Students are challenged to use their planning, authoring, design and production skills and to apply the methods and knowledge they have learned through the Advanced Diploma Course in Interactive Media. Students start with an idea and develop their project to a final presentation. The student can select to create a project in either Web, Interactive Media, Game/Entertainment, Animation or Digital Video applications and should be of an
advanced level in scope and function. In order to simulate a professional multimedia production, students will be encouraged to work individually to cultivate independence and management skills.

Portfolio & Presentation
This course has been designed and structured to prepare students for employment in the Multimedia Design industry. Students will review and categorize works into various disciplines, and positioning it for the job market and to match their career target. Students will also learn how to look for jobs in different media. This will include preparation of resumes, cover letters, self-promotional digital applications, methods in targeting and researching the job market, discussing portfolio preparation
and reviews. We will also briefly discuss on how to market and promote oneself. A large portion of their time will be spent on doing self-promotional digital collaterals, including preparing their best works for the Graduation book on completion of this unit, students would have a better insight to what is expected from them in the industry. They will be better in presentation skills and develop self-confidence. There will be an emphasis on speaking and presentation skills, as well as becoming familiar with and being able to talk about contemporary designers and design issues, all of which are important aspects of presentation and interviews.

Career Opportunities

  • Art Director
  • Multimedia Designer
  • Multimedia Programmer
  • Video or Film Post-Production Artist
  • Web Designer/Developer
  • 3D Graphics Designer and Motion Graphic Artist